Research
Market research is an excellent way to help define a company’s strategy; research can be used to gain an understanding of a particular situation, then utilised to form the basis of a good decision. Market research reduces the risk of a company formulating strategies without understanding the whole picture. Entelechy provides research with; clients and customers, employees, suppliers, prospects and competitors. We can provide a blended approach where telephone research is combined with soft surveys (an e-questionnaire sent to a target contact), traditional mailings and face-to-face contact. We find this approach provides a much improved qualitative and quantitative result.
Surveys can help you to:
Test new concepts, products and services
Assess your customer
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what are they looking for from a product or service?
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what are their needs and their reaction to your product or your competitors' products?
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learn about and monitor customer satisfaction.
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how do they value the various characteristics of your product/service offering (such as value, quality of goods, after-sales service etc...)?
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describe their buying behaviour – when, where and how do they buy?
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when, where, why and what type of events they attend?
Assess your company
The Market
Planning
Copyright
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